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MARK A. FREE
Marketing & Business Development - Executive/Team Leader
Residing in Greater Seattle Area
7829 Center Blvd SE #317 Snoqualmie, WA 98065
Phone: 425.831.7915 x575 Fax: 425.458.5700
MarkAllenFree@gmail.com
www.Linkedin.com/in/MarkAFreeGreaterSeattleArea
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SUMMARY
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Senior leadership and management experience including leading start up, growth and turnaround companies to success in a range of executive positions domestically and international. As new business development and project manager of Natus Energy, which was a consulting engagement of Partners4Growth, helped raise early stage capital, set strategic direction and guide product development from concept to functional proto type ready for market introduction.
Have guided companies from inception through private equity, and integration phases. Passionate driver of strategy, positioning, branding, product development, channel management, direct and Internet based lead generation through social and mobile media campaigns. Extensive CRM deployment experience for both SMBs and fortune 500 companies across multiple industries.
Am able to quickly identify the need and implement pragmatic, metric-driven processes that dramatically improve return on marketing investment. Understand video production and digital marketing process. Quickly build trusted relationships with investors, co-workers, partners, vendors and customers. Insightful for envisioning unique and creative ways to communicate complex issues as an industry thought leader.
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SIGNIFICANT ACHIEVEMENTS
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* Oversaw Cloud based energy monitor & conservation system development for homes & businesses
* Design & patented electrical connection device for renewable energy systems ($500k seed funding)
* Sales team management for technology solutions to fortune 1000 companies ($20 million sales)
* Implemented channel partner program for 150 CRM Channel Partners ($10 million sales)
* Developed international marketing program for containerized kit homes in Japan ($50 million sales 5 yrs)
* Oversaw development effort on a world class software product ($1 million development budget)
* Founded company providing contract corporate flight department services ($2 million sales)
* Introduced above ground 24hr self-serve fueling stations to Midwest airports ($10 million project)
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STRENGTHS & SKILLS
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* Quickly foster confidence & trust from co-workers, suppliers, partners & investors
* Comfortable with technology, public speaking, travel both domestic and international
* Identifying key strengths and weaknesses facilitating profitable contract negotiation
* Communication oral, written or electronic presentations to all organizational levels
* Internet digital marketing using push, pull, social and video collaborative approaches
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CAREER HISTORY
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Partners4Growth - Digital Marketing | Business Development | Sales Process.....[1992 - Present]
Provider of business development strategy and near term tactical implementation services to SMBs & early stage companies.
* Assist with positioning and business planning
* Identify and secure angel, series A and B funding
* Implement SEO, social & digital marketing to drive traffic, grow pipeline & conversions
* Develop engineered sales processes that empower dynamic sales teams,
* CRM implementations for pragmatic & persistent relationship nurturing of prospects & customers
* Putting systems and strategies in place that energize employees and scale growth
Natus Energy - Business & Product Development | Marketing.....[2006 - Present]
Developer of a renewable energy generation and conservation management appliance for home and small business owners with worldwide distribution expected. A Partners4Growth consulting engagement
* Raised early stage seed capital
* Negotiated operating agreements with strategic vendors
* Oversaw product development, hardware & software including MS Cloud application
* Designed & participated in development of energy management dashboard website
* Structured offering for series A round of private equity funding.
Silent Partner Ltd - Business Development | Sales Management.....[1999 - 2006]
Software Solutions for salesforce automation & CRM market space. Microsoft Dynamics Partner
* Developed a vertical marketing program for industry specific solutions
* Established pvt label agreements with Sotheby's, Morgan Stanley and Raymond James
* Oversaw the development effort of a major software upgrade and release
* Structured the acquisition of a software product from Network Associates
* Authored a debt-equity round of funding for growth capital
WinSales Inc - Director Partner Channel Sales.....[1997 - 1999]
CRM & Sales Force Automation Software development company
* Responsible for sales generated by Channel Partners (75% of total company sales)
* Developed new corporate identity program and marketing materials
* Implemented partner incentive programs that resulted in 25% increase in sales
* Facilitated the development of direct sales telemarketing program for lead generation
* Initiated customer satisfaction programs for improved technical support services
International Building Corporation - VP Operations.....[1990 - 1997]
Export containerized home kits to Japan
* Presented Mitsubishi building division executives a distributor Pgrm for AmeriKit Homes
* Built and won first prize in the Tokyo Home Show for an AmeriKit Home
* Oversaw freight forwarding operations and logistics
* Organized labor crews for the construction of projects in Japan
* Developed and trade marked "AmeriKit" home packages and "AmeriCraft" building material products
Altair Aviation Ltd - VP Operations | Marketing.....[1984 - December 1989]
Contract Flight Department Services
* Secured cost plus fueling agreements with corporate flight departments
* Negotiated an aircraft fuel distribution contract with Triton Energy
* Introduced above ground self-serve fueling system & Cooperative fueling program
* Obtained FAA licenses for charter operations and aircraft inspections
* Developed an aircraft servicing crew
* Established relationships with aircraft owners that led to 45 aircraft under management
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EDUCATION
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BS Business Administration, BS Chemistry
University of Minnesota
Major:Chemistry - Business & Public Administration
100% of college expenses earned through self-employed paint contracting business that was
later sold to employees
2 Year Associate Degree
Minneapolis Vocational Technical Institute
Major:FAA Aircraft & Power Plant Mechanic certifications
Ranger Flying Group
Major:Commercial Pilot - Instrument,multi-engine and flight instructor certifications
Industry Training courses
* Zig Zigler - Sales Training
* James P. Ceil - Relationship Management
* Garret Air Research - Line maintenance Turbo Jet 331 and 731 engines
* IBM - Large account management
* Wilson Learning Center - Leadership Dynamics
* Tony Robins - Multiple Courses
References available upon request
eMail: markallenfree@gmail.com
Phone: 425.831.7915 x575
Fax: 425.458.5700
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